Samyan Mitrtown complex opened on Bangkok's Rama IV Road

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According to Bangkok Post, SET-listed Golden Land Property Development yesterday opened its 9-billion-baht Samyan Mitrtown mixed-use complex on Rama IV Road.

The project, with a gross floor area of 222,000 square metres, consists of a condominium called Triple Y Residence, the Triple Y Hotel, Mitrtown Office Tower and the Samyan Mitrtown mall.

Thanapol Sirithanachai, the company’s president, said about 90% of space in the plaza zone is rented, with 60% of condo units taken up in presales and 60% of the office tower already leased.

The retail zone brings together top Thai and international brands to draw consumer traffic. Debuting are Taiwan noodle house Mei Wei Wan, Korean fried chicken brand To Kio Jo, Chinese restaurant Din’s, Korean-style BBQ restaurant Byeokje, Canadian fast-food chain Tim Hortons and a food court by MBK.

The food court hosts 10 reputable restaurants from the Sam Yan, Saphan Lueng and Yaowarat neighbourhoods. These include Pheng Khua Kai Noodle, Today Steak and Hai Seng Noodle House.

The mall also has Celebrity Fitness, targeting customers aged 21-35, in addition to English tutorial school Angkriz. The school is introducing a new international programme, targeting students taking part in study abroad programmes in 2020.

Angkriz also expects to launch a “private chamber” course offering private tutorials from staff of Ping Da’Vance’s school.

House Samyan is a cinema continuing in the art-house tradition of House RCA with films from various countries, while RumPuree is a dance school offering a wide range of classes.

“We’re striving to develop Samyan Mirtown as a centre for food and learning to satisfy a new generation of consumers’ needs,” Mr Thanapol said. “All shops and services will showcase new concepts catering to tech-savvy shoppers.”

Thiranant Kornsritipa, the company’s executive vice-president for retail business development, said malls have to become lifestyle centres for shopping, dining, socialising and learning.

The company has budgeted 200 million baht to organise marketing activities throughout the year.

Golden Land expects to attract 25,000 visitors a day, with 5,000 in the 24-hour zone, each spending 400 baht on average.

Ms Thiranant said the company is also unveiling the Mitr app.

In the first phase, the app will provide information about products and services at Samyan Mirtown, plus details about promotions, campaigns and events.

In the second phase, the app will build the membership base by promoting cashless payments for products and services.