List of top 10 e-commerce websites in Thailand

The second largest economy of Southeast Asia with one of the most engaged population online, Thailand is already a well-developed market for e-commerce. Many brick-and-mortar brands and pure e-commerce players are competing for market share, with regional and national players fighting for digital consumers.

Well-connected to technological infrastructures, Thailand’s population of almost 70 millions is for a large majority already online and well-versed in the used of digital technologies, mobile and e-commerce. Though a large player dominates, there is still a lot of room for growth as the Thai market is entering a phase of maturity as users become accustomed to e-commerce.

In Thailand, many historic, general or specialized, brands and pure digital actors are already in place, but they all compete a strong leader. Both existing and new-coming local or foreign companies face a hard time to challenge Lazada, the hegemonic leader of Thailand e-commerce and leader of e-commerce in Southeast Asia. Below are the list of top e-commerce website in Thailand.

#1 Lazada Thailand

Monthly Traffic Estimate: 44,900,000

The leader of e-commerce in Thailand, also present in Indonesia, the Philippines, Singapore, Malaysia and Vietnam, Lazada is an online department store and marketplace for retailers to sell their own products. Founded in 2011 by Rocket Internet, the Chinese e-commerce giant Alibaba acquired a controlling stake in Lazada and its operations in Southeast Asia in 2016.


#2 Shopee Thailand

Monthly Traffic Estimate: 30,100,000

An important player in the region, especially in “mobile-first” countries, Shopee is a primarily mobile, diversified online shop also providing a regular web shopping experience. A major platform throughout Southeast Asia, Shopee is also present in Singapore, the Philippines, Malaysia, Indonesia, Vietnam, as well as in Taiwan.


#3 JIB

Monthly Traffic Estimate: 2,300,000

JIB computer group is a specialized computer and IT products department store from Thailand. JIB has developed its own e-commerce website and become a leading specialized shop for technology products and gadgets online.


#4 Chilindo

Monthly Traffic Estimate: 1,750,000

Chilindo is a specialized e-commerce auctions platform. It allows its users to place bids and pay the right price for a wide range of products from diverse categories including fashion and accessories, home and garden products, family and kids, electronics and gadgets, travel, sports, health and beauty.


#5 Advice

Monthly Traffic Estimate: 1,600,000

Advice is a retail and wholesale distributor of smart phones and IT goods with 350 branches in Thailand and Laos. A leading distributor of IT products online, Advice also has one of the most popular e-commerce websites of Thailand.


#6 Power Buy

Monthly Traffic Estimate: 1,500,000

Power Buy is a chain of stores in Thailand specialized in the retail of electrical appliances, IT products, mobile phones, gadgets and electronics products. With 90 branches across the country, Power Buy has also launched its e-commerce platform and become an important online retailer in Thailand.


#7 JD Central

Monthly Traffic Estimate: 1,200,000

JD Central is a diversified e-commerce platform providing a wide range of products especially in the categories of electronics and gadgets, fashion, health and beauty, family and kids. It is a joint venture between Central Group, a Thai retail conglomerate, and, a Chinese e-commerce platform.


#8 Se-ed

Monthly Traffic Estimate: 1,200,000

Originally a books and magazines publishing company, Se-ed has created its own e-commerce website and become an online leader in the sales of books in Thailand, together with other related items and more diverse categories.


#9 Central

Monthly Traffic Estimate: 1,200,000

A leading chain of department stores in Thailand, Central has launched its own online e-commerce website to compete against online platforms, with products ranging from beauty and fashion to home and decoration.


#10 HomePro

Monthly Traffic Estimate: 1,150,000

Founded in 1995, HomePro is a leading home improvement retail chain from Thailand. Having developed its website into an e-commerce platform, HomePro sells diverse home and family equipment, tools and accessories.


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