The second largest economy of Southeast Asia with one of the most engaged population online, Thailand is already a well-developed market for e-commerce. Many brick-and-mortar brands and pure e-commerce players are competing for market share, with regional and national players fighting for digital consumers.
Well-connected to technological infrastructures, Thailand’s population of almost 70 millions is for a large majority already online and well-versed in the used of digital technologies, mobile and e-commerce. Though a large player dominates, there is still a lot of room for growth as the Thai market is entering a phase of maturity as users become accustomed to e-commerce.
In Thailand, many historic, general or specialized, brands and pure digital actors are already in place, but they all compete a strong leader. Both existing and new-coming local or foreign companies face a hard time to challenge Lazada, the hegemonic leader of Thailand e-commerce and leader of e-commerce in Southeast Asia. Below are the list of top e-commerce website in Thailand.
Monthly Traffic Estimate: 44,900,000
The leader of e-commerce in Thailand, also present in Indonesia, the Philippines, Singapore, Malaysia and Vietnam, Lazada is an online department store and marketplace for retailers to sell their own products. Founded in 2011 by Rocket Internet, the Chinese e-commerce giant Alibaba acquired a controlling stake in Lazada and its operations in Southeast Asia in 2016.
Monthly Traffic Estimate: 30,100,000
An important player in the region, especially in “mobile-first” countries, Shopee is a primarily mobile, diversified online shop also providing a regular web shopping experience. A major platform throughout Southeast Asia, Shopee is also present in Singapore, the Philippines, Malaysia, Indonesia, Vietnam, as well as in Taiwan.
Monthly Traffic Estimate: 1,750,000
Chilindo is a specialized e-commerce auctions platform. It allows its users to place bids and pay the right price for a wide range of products from diverse categories including fashion and accessories, home and garden products, family and kids, electronics and gadgets, travel, sports, health and beauty.
Monthly Traffic Estimate: 1,600,000
Advice is a retail and wholesale distributor of smart phones and IT goods with 350 branches in Thailand and Laos. A leading distributor of IT products online, Advice also has one of the most popular e-commerce websites of Thailand.
Monthly Traffic Estimate: 1,500,000
Power Buy is a chain of stores in Thailand specialized in the retail of electrical appliances, IT products, mobile phones, gadgets and electronics products. With 90 branches across the country, Power Buy has also launched its e-commerce platform and become an important online retailer in Thailand.
Monthly Traffic Estimate: 1,200,000
JD Central is a diversified e-commerce platform providing a wide range of products especially in the categories of electronics and gadgets, fashion, health and beauty, family and kids. It is a joint venture between Central Group, a Thai retail conglomerate, and JD.com, a Chinese e-commerce platform.
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