List of top 10 e-commerce websites in Thailand

The second largest economy of Southeast Asia with one of the most engaged population online, Thailand is already a well-developed market for e-commerce. Many brick-and-mortar brands and pure e-commerce players are competing for market share, with regional and national players fighting for digital consumers.

Well-connected to technological infrastructures, Thailand’s population of almost 70 millions is for a large majority already online and well-versed in the used of digital technologies, mobile and e-commerce. Though a large player dominates, there is still a lot of room for growth as the Thai market is entering a phase of maturity as users become accustomed to e-commerce.

In Thailand, many historic, general or specialized, brands and pure digital actors are already in place, but they all compete a strong leader. Both existing and new-coming local or foreign companies face a hard time to challenge Lazada, the hegemonic leader of Thailand e-commerce and leader of e-commerce in Southeast Asia. Below are the list of top e-commerce website in Thailand.

#1 Lazada Thailand

Monthly Traffic Estimate: 44,900,000

The leader of e-commerce in Thailand, also present in Indonesia, the Philippines, Singapore, Malaysia and Vietnam, Lazada is an online department store and marketplace for retailers to sell their own products. Founded in 2011 by Rocket Internet, the Chinese e-commerce giant Alibaba acquired a controlling stake in Lazada and its operations in Southeast Asia in 2016.


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Written by Ibrahim Jabbari

My name is Ibrahim award winning web designer & developer based in Bangkok.


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