The Office of Alcohol Control Committee, Department of Disease Control, Ministry of Public Health issued a declaration today that this type of clothing violates the ban on alcoholic beverage advertising. People wearing this type of clothing are eligible to the same punishment as entertainment venues advertising alcoholic beverages or cigarettes.
Alcohol-related accidents have increased significantly in recent years. While the government makes 70 billion baht income per year from alcohol tax, the cost to the government is upwards of 150 billion baht.
Advertising
People cannot wear T-shirts with alcohol logos.
Alcohol logos – or even images accepted as representative of brands, such as a deer head for Benmore or red stars for Heineken – are not allowed to be displayed in sponsorship or any kind of advertising or promotion.
Promoting alcohol through word of mouth is also illegal, so if a person is asked to recommend a particular brand of beer he would be breaking the law if he responds. All printed photographs of glasses or bottles in the media must have visible brands and logos blurred.
The authorities are using an existing law, the Alcohol Control Act of 2008, to crack down. It was introduced with the aim of reducing consumption, but while some aspects have been in effect for years there are many minor points which, until now, have been ignored by authorities.
Punishments
Fines range between 2,500 for non-cooperation with inspectors and a maximum of 500,000 baht for promoting and advertising alcohol illegally. There are also punishments of up to six months in jail for various offences. Foreigners violating the Alcohol Control Act of 2008 also risk a lifetime ban on entering the kingdom.
Photo Credit / Etsy
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