Savvy business people often come to Thailand for some better weather and the chance to make their fortune. The joke used to be that if you wanted to start a small business in Thailand, just invest in a big business here and wait a few years.
But many actually make a go of it and end up doing well. Like starting a business anywhere else in the world, do your homework and make sure you tick all the right boxes, including a business and marketing plan (in a foreign country).
The flashy, brash real estate hacks that sell one property a year and spend the other 364 days sitting at the beach bar spending their commission, are a local cliché and a dime a dozen.
Remember that the paperwork and administration requirements of a Thai company can be bewildering and you WILL need some good local advice before you open up shop. Take someone who’s already done it for a few years to dinner and ask lots of questions.