Thailand Lovers
At the moment, it’s hard to find someone who hasn’t heard of Asava. Under the management of its founder, Polpat “Moo” Asavaprapha, the brand has now become Asava Group, featuring Asava as the core product and ASV as a sister brand. Both focus mainly on apparel for women of various ages.
Neat, detailed tailoring and timeless class mark the brand’s signature.
The third member of this group is Uniform by Asava. The function-oriented line incorporates high fashion elements and bright colors into uniforms, showing us that ‘standard’ doesn’t have to mean boring.
Some of the most recognized works of Asava include uniforms of Bangkok Airways, BTS, as well as an array of luxurious mall and hotel staffs. The latest addition to Asava’s fashion family is the menswear brand MOO.
Other sub-brands include White Asava, which almost exclusively makes bridal gowns, and Sava Dining. The latter is a rather unconventional pursuit, pushing the brand into a culinary world.
Another noteworthy tidbit: Asava is one of the main brands which designed outfits for Miss Thailand Universe contestants years after years.
Asava Flagship Stores are located at Sukhumvit 45, Siam Paragon, The Emporium, Central Chidlom, and ZEN@CentralWorld.
Website: www.asavagroup.com
