The Portal offers a unique search experience vastly different from the Dot Property and DD Property model. It offers a functional condo-based user interface, where visitors can search for condos directly via a property results list or map search; Hipflat categorizes property listings in condo building pages and it displays available properties in “grid-form”. This unique display allows searcher to rapidly scan properties and compare prices.
Interestingly Condo Pages are populated by a range of useful information, such as distance from the closest BTS/MRT Station, age of the building, number of units available etc. As for Investors they have access to numerous investment data, such as a historical asking price graph and the average rental yield of the project.
Unfortunately Hipflat’s user interface, prioritizes comparing and information gathering over uniqueness of a specific listing. Therefore Agents and Developers on the Portal make little to no effort to advertise with high-quality interior shots of the Condo.