Hotel operators in Thailand will have to adopt new strategies in order to survive the fallout from the coronavirus pandemic and without an influx of international tourists on the horizon, must overhaul operations, and set a new focus, experts say.
The absence of international visitors since the beginning of the pandemic means local hoteliers are having to share the domestic cake of about 35% occupancy. Foreign tourists account for 65% of the tourism industry in Thailand.
However, there is light at the end of tunnel. Amornpan Somsawat, a hotel business consultant, suggests that rather than dwell on what might have been, hoteliers should change their mindset and focus on the market that remains. “Expats are still here, and the operators have to narrow their target and concentrate on that segment,” she said.
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