It’s International Beer Day and countries in Asia seem to be thirsty for a beer this year – well, at least on Google. With numerous government-implemented social distancing measures in place, people flock online to buy their wants and essentials. Unsurprisingly, many of them search for beer online, especially those in countries with stricter or longer lockdowns.
A study by iPrice Group indicates which countries among Southeast Asia, Hong Kong, and Taiwan google beer the most (in English and local languages), and it reveals the beer brands that dominate each market. Taking each country’s reach on Google into consideration, which is the number of the population that uses the search engine, the e-commerce aggregator recorded each one’s search volume.
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