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Thailand to rebrand itself as “trusted” tourist destination

Photo by Evan Krause on Unsplash

Thailand is positioning itself as a trusted destination for international tourists after travel restrictions ease, capitalising on its relative success in containing the coronavirus outbreak, industry officials say.

The Southeast Asian country, the first to report a virus case outside of China, wants to build on its reputation and remake its popular image as a destination for big tour groups.

“After COVID eases, we plan to refresh the country’s image to a trusted destination where tourists will have peace of mind,” Tanes Petsuwan, the Tourism Authority of Thailand’s (TAT) deputy governor for marketing and communications, told Reuters.

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