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Chiang Mai hotels are bracing for a quiet end to 2019

Chiang Mai Walking Streen | Photo: Nancie McK, Flickr

Chiang Mai‘s hoteliers are expected to suffer from a low occupancy rate throughout the remainder of the year because of a strong baht, a glut of rooms and the popularity of home-sharing accommodations.

The occupancy rate during July and August fell to 60% from 80% last year. The decline is unusual for Chiang Mai, as this time of year is considered the high season because of school holidays for European and Chinese markets, said La-Iad Bungsrithong, president of the Thai Hotels Association (THA) northern chapter.

Mrs La-Iad said the sturdy baht is pushing long-haul travellers to visit cheaper destinations in Asean, the Middle East and Latin America. Fewer visitors are also expected from the Chinese market during Golden Week, Oct 1-7.

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Thailand’s Tourism Ministry, TAT hope to attract more Chinese tourists next month